• Empowering Customers: The Rise of User-Generated Personalization

    Med: Oscar Rundqvist, Global Digital CX Lead på HM

    In today’s fast-paced digital landscape, customer expectations for personalized experiences have never been higher. To meet these demands, businesses must prioritize user relevance, and inviting customers to take control of their own personalization has emerged as a powerful strategy. In his keynote, “Empowering Customers: The Rise of User-Generated Personalization,” Oscar Rundqvist will share insights on how businesses can win customers’ attention early in the funnel and secure direct relationships with them. Drawing on his extensive experience in digital CX, product development, innovation and growth, Oscar will explore the potential of user-generated personalization and how businesses can empower their customers to create truly personalized experiences.

     

    Taggning: e-commerce, Retail

    Om: Oscar Rundqvist

    Oscar Rundqvist – Global Digital CX Lead, H&M

    Oscar Rundqvist is a digital creative currently leading the digital CX efforts at H&M. Prior to his current role, he served as the Head of Growth & Innovation at Hitta.se, and previously worked in investment banking at Lazard. With a strong passion for product development, innovation, and growth, Oscar is also engaged in the startup community and stays ahead of the latest trends and emerging technologies.