Hyper-personalisation: The Key to Standing Out in a Crowded Market
Med: Ina Iversen och José Antonio Martinez Aguilar, på Tre Kronor Media - a Making Science Company
In today’s fast-paced and crowded e-commerce and retail landscape, hyper-personalisation is essential to stand out from the competition. Customers expect personalised messaging that speaks directly to their needs and preferences in real-time. However, achieving hyper-personalisation can be challenging, especially for businesses with ever-growing product catalogues, sales periods, and increasing costs. Join us to learn how hyper-personalisation can help your business drive engagement and increase conversion.
Taggning: e-commerce, Retail
Om: Ina Iversen och José Antonio Martinez Aguilar
Ina Iversen, Country Manager
More than 12+ years of experience in performance-based marketing & global search marketing strategy. International education and job experience from Stockholm and London. Client Lead background working with global brands such as Nespresso, H&M, Unilever, GSK, Volkswagen Group, Laura Ashley, and Superdry ++. Long experience working with one of the largest FMCG companies, Unilever and their top 23 billion-euro brands. Setting strategies across Paid Media, SEO and e-Commerce that work on a global, regional and local market level.
José Antonio Martinez Aguilar, he is the founder and CEO of Making Science
JAMA is an expert with over 20 years in the tech sector, working for companies such as Airtel and Google in Spain, Canada and Portugal. José Antonio Martínez Aguilar is an expert in the market and management of technology companies. He worked for companies and multinationals such as Airtel (Vodafone) and Google and is the founder of mCentric and The Science of Digital. Currently, he is the founder and CEO of Tre Kronor Media – a Making Science Company, a digital technology and marketing consultancy specialising in e-commerce and digital transformation with more than 1000 employees, an international presence, and is listed on BME Growth and Euronext Growth Paris.